---
title: "What Is Strategy (MSTR)? The Bitcoin Treasury Company"
url: https://thecoingazette.com/what-is-strategy-mstr-the-bitcoin-treasury-company/
date: 2026-06-29
modified: 2026-06-29
author: "Coin Gazette Editorial"
description: "Software firm Strategy (formerly MicroStrategy) and its co-founder Michael Saylor have become synonymous with Bitcoin. Here’s what you need to know."
categories:
  - "Crypto News"
tags:
  - "Bitcoin"
  - "Bitcoin Treasury"
  - "Michael Saylor"
  - "Microstrategy"
  - "MSTR"
  - "saylor"
  - "Strategy"
  - "The Landscape"
  - "treasury"
word_count: 21
---

# What Is Strategy (MSTR)? The Bitcoin Treasury Company

Software firm Strategy (formerly MicroStrategy) and its co-founder Michael Saylor have become synonymous with Bitcoin. Here’s what you need to know.