Jack Dorsey’s fintech company Block (formerly known as Square) has introduced a new feature that allows businesses to automatically convert a portion of their daily sales into Bitcoin. This move is part of Block’s initiative to seamlessly integrate Bitcoin into everyday transactions, providing greater accessibility to the cryptocurrency market as reported by Decrypt.

The Bitcoin Conversions Feature

• Bitcoin Conversions is a feature that enables eligible Square users to receive between 1% to 10% of their store’s revenues in Bitcoin. Here’s how it works:
  • Square users with a Cash App account can opt to have a dedicated account set up for Bitcoin Conversions.
  • The chosen percentage of daily sales is automatically converted into Bitcoin on their behalf.
  • Users can then hold, sell, or transfer the Bitcoin as they see fit.
• The service is currently limited to sole proprietors or single member LLCs, but a full rollout to all Square customers is expected in the coming months.

Why Bitcoin Conversions Matter

• Point-of-Sale Technology: Square provides point-of-sale technology to various businesses, making it easier for them to accept payments. By integrating Bitcoin Conversions, Square aims to bridge the gap between traditional fiat currency transactions and digital assets.
• CashApp Integration: CashApp, another platform under Block’s umbrella, allows users to transact in both Bitcoin and fiat currency. With Bitcoin Conversions, CashApp becomes a hub for Bitcoin-focused efforts within Block.
• Revenue Diversification: Businesses using Bitcoin Conversions can diversify their revenue streams by allocating a portion of their sales to Bitcoin. This flexibility may appeal to merchants who see long-term potential in holding cryptocurrency.
• Financial Flexibility: While the conversion fee for Bitcoin Conversions is 1%, it provides businesses with an additional financial tool. The ability to convert sales revenue into Bitcoin offers flexibility and potentially opens up new investment opportunities.

The Bottom Line

Jack Dorsey’s Square continues to explore ways to integrate Bitcoin into mainstream financial systems. By enabling Bitcoin Conversions, Square aims to empower businesses and individuals to participate in the growing crypto economy.

Reference:

https://decrypt.co/227903/jack-dorseys-square-will-convert-shops-revenue-to-bitcoin-via-cash-app