---
title: "'Let's just put it in an ETF' is the worst outcome for bitcoin, says Trezor exec"
url: https://thecoingazette.com/lets-just-put-it-in-an-etf-is-the-worst-outcome-for-bitcoin-says-trezor-exec/
date: 2026-06-15
modified: 2026-06-15
lang: en
author: "Coin Gazette Editorial"
description: "Trezor Chief Commercial Officer Danny Sanders said simplifying self-custody remains one of bitcoin's biggest onboarding challenges."
categories:
  - "Crypto News"
  - "Security"
tags:
  - "Bitcoin"
  - "bitcoin etfs"
  - "Companies"
  - "Crypto Ecosystems"
  - "custody"
  - "etf"
  - "Hardware"
  - "security"
  - "Tech"
  - "The Block"
  - "trezor"
word_count: 16
---

# 'Let's just put it in an ETF' is the worst outcome for bitcoin, says Trezor exec

Trezor Chief Commercial Officer Danny Sanders said simplifying self-custody remains one of bitcoin's biggest onboarding challenges.